🗂️ Customer Data Platform

One profile per customer. Finally..

Pull every event, attribute and message into a single living profile — then build segments that update themselves and power every campaign.

What it does

Customer Data Platform, the Candly way.

Candly's Customer Data Platform is the memory behind your marketing. It stitches data from your store, app and every channel into one profile per person, tracks what they do, and turns it into live segments you can target in a click — all with consent and privacy built in.

  • Unified profiles. One record per customer, merged across sources and channels.
  • Live segments. Filters that re-evaluate themselves as behaviour changes.
  • Event tracking. Capture purchases, opens and custom actions in real time.
  • Privacy-first. Consent, retention and deletion handled by default.
Profile · Maya A.
Lifetime value$1,240
Last seen2 days ago
SegmentsVIP · Lapsed risk
ConsentWhatsApp · Email ✓
● live profile
Put it to work

Ways teams use it

🎯

Smart segments

Target by behaviour and attributes, not guesswork.

Personalisation

Merge live profile data into every message.

🚫

Suppression

Keep the unsubscribed and unhappy out, automatically.

All one platform

Better with the rest of Candly

Every part of the platform shares the same data, channels and dashboard. Mix and match what you need.

Bring Customer Data Platform into your stack.

Start free, no credit card. It plugs into the same flows, data and dashboard you already use.