Playbooks for campaigns
that pop.
Strategy, channel guides and real tactics for reaching customers everywhere — from the team building Candly.
Why one-channel campaigns leave money on the table
The average customer ignores at least one of your channels. Here’s what a multichannel flow recovers — and the math behind it.
WhatsApp + SMS fallback: the combo that always lands
Lead with rich WhatsApp, catch the rest with SMS. The simplest two-step flow that lifts reach without lifting spend.
Segments that actually convert (and 3 that don’t)
Behavior beats demographics every time. The segment definitions we see win — and the lazy ones to retire.
RCS is finally ready. Here’s how to use it.
Verified sender, carousels, suggested replies — and automatic SMS fallback for everyone else. A practical starting point.
A/B test across channels, not just subject lines
Testing copy is table stakes. Testing channel and timing is where the real lift hides. How to set it up in a flow.
From blast to journey: rethinking the campaign
A campaign isn’t one message — it’s a path. How to move from send-and-pray to a journey that adapts per person.
Put the playbook to work.
Start free and build your first multichannel flow in minutes.